Tuesday, March 23, 2021

Razer announces 10-year sustainability plan

Razer has announced its sustainability plan, revealing its commitment to a 10-year environmental roadmap.

According to Razer, their program will help preserve nature and protect the environment. New targets will include 100% renewable energy by 2025, in which all products will use recycled or recyclable materials by 2030 and would be 100% carbon neutral by 2030.

“Through our #GoGreenWithRazer campaign led by our Sneki Snek mascot, the Razer community has been insanely supportive and passionate,” said Min-Liang Tan, Razer Co-Founder, and CEO. “Awareness of how we impact the environment is incredibly important. Hence, Razer has planned out a sustainability roadmap to continue fighting environmental and climate changes. We’re determined to make the world a better place for all of its citizens to game and live in.”

Razer will also explore opportunities to integrate sustainability plans into its culture and employees. The brand states to reduce and eradicate single-use plastics in all offices to reduce Greenhouse Gas emissions. Currently, Razer’s European office in Hamburg, Germany, is powered by renewable energy, soon following this example is their soon-to-be-opened Razer SEA HQ. They plan by the year 2025; all global offices will be running on 100% renewable energy.

Razer also targets to restructure the manufacturing of their gaming peripherals. According to Razer, they will ensure that all products will be recyclable by the year 2025. This includes the disposal and recycling of the product by both customer and global distributors. Razer encourages that customers return their old Razer peripherals to any RazerStore for free-of-charge recycling.

The implementation of strict waste disposal has been mentioned to be followed. The brand’s hardware will also incorporate PCR plastics and adhere to an eco-friendly design that includes FSC-certified biodegradable packaging.

Razer claimed that they pledge to leverage its influence and rally gamers worldwide to contribute to the brand’s green movement via product offerings. Leading this charge would be Sneki Snek, the Razer’s sustainable mascot.

Furthermore, due to the success of Razer’s partnership with Conservation International, the company set a new target of saving 1 million trees through the sale of their mascot’s plushies and eco-friendly merchandise. They announced that a new piece of Sneki Snek merch at every 250,000 trees mark. Every piece of Sneki Snek merchandise sold will protect 10 trees and contribute to the enormous new goal of 1 million trees saved.

Together with Razer, Conservation International is capable of securing the protection of trees from dozens of forests around the world, such as Costa Rica, Ecuador, Suriname, Brazil, Madagascar, and Indonesia – among many others.

Additionally, the company is eyeing to support and invest in environmental and sustainability startups to encourage sustainability among the community of youth, millennials, and Gen Z. Razer also mentioned activating zVentures, the company’s corporate venture arm, to fuel these startups’ growth and meet the next generation’s environmental needs.

For more information on Razer’s Green Investments initiative, please check here.

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