Thursday, August 19, 2021

Games and Esports up to more than double in YoY traffic growth, says Globe

Due to the pandemic, more and more people are playing games nowadays compared to years ago, which resulted in more demand in data, and opened the doors for Esports and new gaming content.

Nikko Acosta, Globe SVP and Head of Content Business Group, said that from a minimal share of content traffic three years ago, Games and Esports went up to more than double in year-on-year traffic growth, which can be attributed to the availability of the proper device, strong connection to internet services, and a huge portfolio of games to choose from today.

The company said that League of Legends: Wild Rift alone already reached 90% of its top-line monthly target due to the wireless availability of the game, an area of access that was not available in the past.

Just this month, Globe, in partnership with Riot Games Southeast Asia, has launched RiotGO promos that come with data and premium features and items for the League of Legends: Wild Rift mobile game. The telco also bolstered its HomeSURF package and included LoL: Wild Rift, alongside Mobile Legends, in the daily 1GB allowance.

“Enjoying your passion doesn’t mean it will go away with this pandemic. The nice thing about being online is that as long as you have the time, you’ll be able to invest properly. And since you’re at home, you can also connect to your friends and community to be able to play together,” Acosta said.

“The past year-and-a-half has been an opportunity for us. With the right distribution, with the right pricing, with the right infrastructure, we believed the players would come, and they wouldn’t only come, they would stay. And that is something that we’re proud of,” he added.

For Esports, even though the core experience of a tournament is being physically present to experience it with other players and supporters, Acosta said Esports remains resilient and easy to migrate online fully. Esports is also currently slowly working its way back into the current environment as well.

According to him, Globe has created a digital community to allow fans to watch the tournaments right in the comforts of their homes but still be able to engage with other viewers through chat.

“We do the same with fervor and tenacity to set Esports up, but we do it online. And we have the promise that someday when things open up with the proper safety protocols, we can go back to including our offline events. Esports is thriving because we can create a community digitally. And someday it will be both digital and offline,” Acosta said.

Globe strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the 10 United Nations Global Compact principles.

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