Saturday, August 28, 2021

Grab Philippines intros new intiatives for its merchant-partners

Grab Philippines has announced new initiatives for small businesses in the food and beverage industry.

According to Grab, these new initiatives will include product solutions to expand merchants’ online presence; a partnership with the International Finance Corporation to improve financial literacy among small businesses; and the launch of Grab’s first Food Trend Report to guide local merchants.

The new initiatives, which will be rolled out in phases this 2021, are part of Grab Philippines’ ongoing efforts to support the digital transformation of local businesses. Additionally, Grab Philippines has commissioned the global research firm Nielsen IQ on its first F&B Trends Reports that consisted of insights and trends based on the responses of 1,000 respondents, in-depth interviews, and consumer focus groups.

The report highlighted how Filipinos’ F&B consumption behaviors have shifted since the pandemic, and how it accelerated the adoption of food delivery platforms. Many F&B businesses relied on food delivery platforms to help sustain their operations and grow their business—with 92% of the respondents saying that food delivery plays a critical role to their business, while 39% suggested that they depend on food deliveries for the survival of their business.

Grab is extending its tech expertise and capabilities to help its merchant-partners grow by introducing ‘Grab Online Shop’, an e-commerce solution. The benefits include:

• Increased flexibility – Merchants can set their preferred delivery radius, maximum delivery fees and minimum order amount, and have the choice of delivering orders using their own fleet or Grab’s delivery fleet.
• Easy Management – Merchants can manage their website orders using the GrabMerchant app. The GrabMerchant app and portal also gives merchants access to analytics and marketing tools.
• Fuss-free setup – The Grab team will help merchants set up their branded websites according to their preferred configurations. The website also comes integrated with Grab’s user login, cashless payment and last-mile delivery solutions.

Additionally, Grab is also launching Campaign Packages, which is a marketing solution house within the GrabMerchant app. With this, GrabFood merchants can opt-in to their preferred Grab-curated marketing packages, which combine advertising and promotional solutions.

Grab and the International Finance Corporation (IFC) are collaborating to improve financial literacy among small businesses. Grab’s merchant-partners will have access to IFC’s training materials for free via GrabAcademy on the GrabMerchant app.

Furthermore, Grab introduces Long Distance Delivery and GrabKitchen services that allows merchant-partners to improve their revenue and reach for a larger customer base. Consumers are able to provide consumer feedback on food safety and quality through the Merchant Quality Scorecard which will be shared directly with merchant-partners in-app.

Apart from this, Grab aided local businesses in their digitalization journey through the Small Business Booster Program. They also launched the Madiskarteng Boss club program that helps social sellers by equipping them with learnings and skills that are needed for their businesses in Grab.

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