Globe is PH favorite telco brand for November, reports research firm

The Method Research has released the result of their Pulse Poll Philippines for November 2021, showing Globe as the most favorite telecom company brand in the Philippines.

Based on the survey, 39.1% of the respondents picked Globe, 17.3% picked Smart, 13.5% picked Talk N’ Text, 15% picked PLDT, 9.8% picked TM, while 5.3% picked DITO. Globe was also the preferred telco in Luzon with 42.2%, Visayas – 34.1%, and Mindanao – 38.6%.

 

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According to the study, it aims to gather general insights into the local population’s behavior, consumption, and preferences. Thus, respondents must live in the Philippines and be over 18 years old. The sample of respondents taken per island is also representative of the nation’s population.

A majority of the respondents or 78.2% belong to the 18-24 age bracket. About 72% are female, and 28% are male. Most of them are from Luzon – 52.85%, followed by Visayas – 29.63%, and Mindanao – 17.52%.

“We’re happy with the new results, seeing that Globe remains a trusted brand among Filipinos. We continue to upgrade and expand our network for a better experience. In addition, we make our offers more relevant by providing customers with everyday essentials that would help uplift their lives,” said Ernest Cu, Globe President and CEO.

The Method Research specializes in primary market research focusing on digital surveys. It provides valuable insights into some of the world’s best brands and institutions.

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Source: Yugatech