Friday, November 19, 2021

Sony Alpha 7 IV priced in the Philippines

Sony Philippines has announced the price and pre-order availability of its latest full-frame camera, the Sony Alpha 7 IV.

This full-frame camera sports the latest BIONZ XR processing engine, 33MP image resolution, full-frame back-illuminated Exmor R CMOS image sensor, 15-stop dynamic range (ISO 50-204,800), and 4K 60p video recording. It also features a 759 phase-detection auto-focus that boasts improved face and eye detection accuracy by approximately 30% compared to the Alpha 7 III, and touts “uninterrupted continuous shooting” with up to 10fps2 with AF/AE tracking.

Other features include a 5-axis optical in-body image stabilizer and dual-layer mode dial (Still/Movie/S&Q and Auto/P/A/S/M and MR). As for hardware, the Sony Alpha 7 IV features a magnesium alloy camera body, approx. 3.68 million-dot OLED Quad-VGA viewfinder (1.6x higher than the Alpha 7 III), 3-inch side-opening vari-angle touch-panel rear LCD monitor, and Z-series battery. For connectivity, it offers 5GHz/2.4.GHz Wi-Fi and Bluetooth capabilities.

For video recording resolutions and frame rate, it features a 4K 60p recording (Super 35mm mode) and 4K 30p recording 7K oversampling (full-frame mode). Furthermore, it boasts a 10-bit depth 4:2:2 color sampling and encoding file formats of XAVC S-I intra-frame and HS H.265 long-GOP. The latter allows for streamlined editing workflows and enhanced compression.

The Sony Alpha 7 IV is now available for pre-order until December 5 at Sony Centre or Authorized Camera Dealers nationwide, as well as Lazada and Shopee. It is priced at PHP 149,999 for the body only and PHP 159,999 for the kit package. It also comes with a promo bundle of the 64GB Tough SD Card, extra NP-FZ100 battery, and a Sony Alpha Peak Design Cuff.

During the pre-order period, you also get additional promo combos of PHP 10,000 discount on select Sony G Master Lenses and PHP 4,000 discount on select Sony flashes on top of the current promotion.